MailOnline does not focus too much on celeb stories, says Mail

'Martin Clarke, publisher of Mail Online, has dismissed suggestions that success of the website was down simply to the volume of show business and celebrity stories it carries.

Clarke told Press Gazette: "It does annoy me that people say its all driven by search and showbiz stories because it’s actually not driven by either…"'

[hat-tip: Tabloid Watch]

From Alexa:

'Keywords that generate a significant number of queries on internet search engines and drive traffic to dailymail.co.uk. Ordered by the global popularity of the search terms, in combination with the number of website hits generated on dailymail.co.uk.'